What are the different types of POP displays?
In the competitive world of retail, Point of Purchase (POP) displays are essential tools for attracting customers, promoting products, and boosting sales. These displays come in various forms, each designed to serve specific marketing objectives and fit different retail environments. Here’s a comprehensive look at the main types of POP displays: Counter Displays Definition and Purpose Counter displays, also known as countertop displays , are small, portable units placed on checkout counters or service desks. They are designed to catch the eye of customers as they wait in line to pay, making them ideal for promoting impulse buys and last-minute additions to a purchase. Examples and Benefits Common examples include small stands for candy, gum, magazines, and small electronics. Counter displays are cost-effective and easy to set up, making them a popular choice for retailers of all sizes. They can significantly increase the average transaction value by encouragin...